The Maker’s Market Kit

Before you pay for the table, make sure you know what you're actually saying yes to.

A market looks perfect.

The organiser says thousands of people are coming. The venue is gorgeous. Other makers are booking. Applications close Friday.

So… should you do it?

The Maker's Market Kit is a practical craft market planner for makers and handmade businesses who sell face-to-face at markets, fairs, shows, pop-ups, exhibitions and other selling opportunities.

It helps you look beyond the excitement of being offered a space and ask what the opportunity will actually require from your business.

What will it really cost? Who will be there? How much stock makes sense? What should you ask before paying?

And when the same opportunity comes around again…

Would you do it again?

Because a packed market isn't automatically a profitable one. And “there will be loads of people there” isn't quite enough information to hand over your money.

What's inside

Use the Kit to help you:

• Research an opportunity before booking
• Consider costs beyond the stall fee
• Plan stock and what to take
• Record what customers noticed and asked about
• Track what sold, what didn't and what sold out
• Review sales, costs, leads and useful contacts
• Compare different selling opportunities
• Decide whether you'd book again

It's not just for craft markets

The Kit covers:

Markets & fairs • Consumer shows • Exhibitions • Trade shows • Shelf rental • Commission • Consignment • Pop-ups • Collaborative events • Shop placements

The questions change depending on the opportunity, including dedicated considerations for trade shows and shop or shelf arrangements.

Stop starting from zero every time.

Your first market might involve some educated guessing.

Your second doesn't have to.

Record what customers picked up, what they asked about, what sold and what didn't get noticed. Over time, your previous events become useful evidence for deciding what to book, what to take and what might work for your business.

The Receipt

After each opportunity, The Receipt helps you record what you actually got from it: money taken, costs, products sold, bestsellers, customer questions, enquiries, trade leads, contacts, content captured, lessons and whether you'd do it again.

Because sometimes the useful outcome isn't only the money taken on the day.

Choose your format

PRINT AT HOME EDITION
Download, print and keep the whole Kit in a binder, or reprint the reusable pages for each opportunity.

Digital PDF download. No physical product will be posted.

INTERACTIVE PDF EDITION
Keep your market planning and event history together digitally on a compatible tablet or device.

Digital product. No physical product will be posted.

PHYSICAL BOOK EDITION
Coming soon.

Made for makers everywhere

The Maker's Market Kit is a Global Edition, with no fixed currency, and is undated so you can use it repeatedly for future opportunities.

One Kit. Any number of opportunities. Wherever you sell.