The Maker’s Content Playbook

You make things for a living. Somehow, you're also expected to know what to post about them.

You open Instagram. Your mind goes blank.

You posted the finished product yesterday. You don't particularly want to point at text, dance for the algorithm or spend another evening wondering what on earth you're supposed to say.

The Maker’s Content Playbook is a practical content guide created specifically for craft makers and handmade business owners who are tired of running out of things to post.

It helps you find more to say about the business you're already running - your products, your work, your customers, your ideas and all the little moments that usually happen without ever becoming content.

Instead of another empty content calendar waiting for you to fill it, you'll have somewhere to turn when you're stuck, launching something, preparing for a market, trying to sell, coming back after disappearing or simply thinking:

“I have absolutely nothing to post.”

Inside you'll find content inspiration for different crafts and real business situations, hook and caption support, monthly ideas, guidance for using AI without losing what makes your business yours, ways to learn from what's working, and quick-reference pages for when you need an idea without turning content into an afternoon's work.

And because this is the Global Edition, it isn't built around one country's calendar or currency, with both hemispheres considered where seasons matter.

The aim isn't to turn you into a content creator.

It's to make talking about what you already make feel a lot less difficult.

This might be for you if…

• You regularly think, “I have nothing to post.”
• Your feed has started looking like the same product photo over and over again.
• You make plenty of things but forget to capture any of it.
• Writing captions takes longer than making the actual product.
• You disappear from social media when the business gets busy.
• You want to sell your work without every post sounding like an advert.
• You have hundreds of photos and videos on your phone and somehow still believe you have no content.
• You would quite happily never hear the phrase “just be consistent” again. 😂

Those situations are exactly the territory the playbook covers, including running out of ideas, markets, launches, periods when sales are quiet, custom work, taking breaks and returning after you've stopped posting.

Choose your format

PRINT AT HOME EDITION

Download The Maker’s Content Playbook and print it at home, through a local printer or with your preferred printing service.

Ideal if you like making notes by hand, want to keep your content ideas beside your workspace, or want the flexibility to reprint working pages when you need them.

Digital PDF download. No physical product will be posted.

INTERACTIVE PDF EDITION

Keep The Maker’s Content Playbook on your compatible tablet or device, so you've got somewhere to turn when the “what am I supposed to post today?” feeling strikes.

Use it while you're planning content, working in the studio or looking through the things you've already created.

Digital product. No physical product will be posted.

As with the Pricing Workbook, I wouldn't advertise clickable tabs, fillable fields or particular app functionality until your interactive version has those exact features.

PHYSICAL BOOK EDITION

A printed copy of The Maker’s Content Playbook to keep beside your workbench, desk or wherever your business actually happens.

Pick it up when you're stuck for something to say, preparing to launch, heading to a market, planning the month ahead or wondering how you've made things all week and still have “nothing to post.”

The book also includes eleven quick-reference pages designed to be kept handy when you need content help quickly.

Global Edition

Made for makers around the world.

The Content Playbook has no fixed currency or country-specific holiday calendar, and both hemispheres are considered where seasonal content matters.

So whether your summer happens in July or January, the principle stays the same:

You don't need a more interesting business to have something to say about it.