The Maker’s Content Playbook

You make things for a living. Somehow, you're also expected to know what to post about them.

You open Instagram. Your mind goes blank.

You posted the finished product yesterday. You don't particularly want to point at text, dance for the algorithm or spend another evening wondering what on earth you're supposed to say.

The Maker's Content Playbook is a practical social media and content guide for craft makers and handmade business owners who are tired of running out of things to post.

It helps you find more to say about the business you're already running: your products, your process, your customers, your ideas and all the little moments that usually happen without ever becoming content.

The aim isn't to turn you into a content creator.

It's to make talking about what you already make feel a lot less difficult.

What's inside

Inside you'll find:

• Content ideas for different crafts and real business situations
• Hooks and caption support
• Monthly content inspiration
• Ideas for markets, launches and quieter sales periods
• Help coming back after you've stopped posting
• Ways to turn everyday business moments into content
• Guidance for using AI without losing your own voice
• Ways to learn from what's already working
• Quick-reference ideas for when you need something to post now

So when you're thinking “I have absolutely nothing to post,” you've got somewhere useful to turn.

This might be for you if…

• Your feed is starting to look like the same product photo over and over again.
• You make plenty of things but forget to capture any of it.
• Writing captions takes longer than making the actual product.
• You disappear from social media when the business gets busy.
• You want to sell without every post sounding like an advert.
• You have hundreds of photos and videos on your phone and somehow still believe you have no content.
• You would quite happily never hear the phrase “just be consistent” again. 😂

Choose your format

PRINT AT HOME EDITION

Download and print the Playbook at home, through a local printer or using your preferred printing service.

Ideal if you like making notes by hand or want your content ideas beside your workspace.

Digital PDF download. No physical product will be posted.

INTERACTIVE PDF EDITION

Keep the Playbook on a compatible tablet or device so you've got somewhere to turn whenever the “what am I supposed to post today?” feeling strikes.

Digital product. No physical product will be posted.

PHYSICAL BOOK EDITION

Coming soon.

Made for makers everywhere

The Maker's Content Playbook is a Global Edition, with no fixed currency or country-specific holiday calendar. Both hemispheres are considered where seasonal content matters.

So whether your summer happens in July or January:

You don't need a more interesting business to have something to say about it.