{"product_id":"craft-market-planner-for-makers","title":"The Maker’s Market Kit","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\n\u003cspan role=\"text\"\u003e\u003cstrong\u003eBefore you pay for the table, make sure you know what you’re actually saying yes to.\u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eA market looks perfect.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe organiser says thousands of people are coming. The venue is gorgeous. Other makers are booking. Applications close Friday.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eSo… should you do it?\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eThe Maker’s Market Kit is a practical business companion for craft makers who sell their work face-to-face - at markets, fairs, shows, pop-ups, shops, exhibitions and other selling opportunities.\u003c\/strong\u003e \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eIt helps you look beyond the excitement of being offered a space and think about what the opportunity will actually require from your business.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eWhat will it really cost?\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eWho is likely to be there?\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eWhat should you ask before paying?\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eHow much stock makes sense?\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eWhat should you take?\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eWhat happened once customers actually arrived?\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eAnd, when the same opportunity comes around again...\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eWould you do it again?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThat last question is the heart of the Kit. It is designed to help you answer it using what actually happened rather than relying on a vague memory of whether the day \u003cem\u003efelt\u003c\/em\u003e busy. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eBecause a packed market isn't automatically a profitable one.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eA quiet event isn't automatically a failure.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eAnd \u003cstrong\u003e“there will be loads of people there”\u003c\/strong\u003e isn't quite enough information to hand over your money. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"auto\"\u003eThis might be for you if…\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eYou keep seeing markets and wondering whether they're actually worth doing.\u003c\/li\u003e\n\u003cli\u003eYou've paid for events based mainly on the organiser's promised footfall.\u003c\/li\u003e\n\u003cli\u003eYou're never sure how much stock to take.\u003c\/li\u003e\n\u003cli\u003eYou come home knowing the day was \u003cem\u003ebusy\u003c\/em\u003e but aren't entirely sure whether it was worthwhile.\u003c\/li\u003e\n\u003cli\u003eYou remember your takings but forget travel, parking, packaging, payment fees, accommodation and all the other costs around the event.\u003c\/li\u003e\n\u003cli\u003eYou've stood at a quiet market wondering whether the problem was your products, your prices, the audience or simply the event.\u003c\/li\u003e\n\u003cli\u003eCustomers constantly pick things up or ask questions, but you never write those observations down.\u003c\/li\u003e\n\u003cli\u003eYou've been offered shelf space, commission, consignment or a pop-up and aren't quite sure what you should ask before agreeing.\u003c\/li\u003e\n\u003cli\u003eYou're considering a bigger show or exhibition and want to understand the risk before committing.\u003c\/li\u003e\n\u003cli\u003eEvery new opportunity somehow feels like you're starting from scratch.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003eThe Kit deliberately considers more than the stall fee: travel, transport, parking, accommodation, display, packaging, payment fees, stock, materials and other direct costs, alongside the maker's time. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch1 dir=\"auto\"\u003eIt isn't just for craft markets\u003c\/h1\u003e\n\u003cp dir=\"auto\"\u003eThe Maker's Market Kit covers:\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eMarkets and fairs • Consumer shows • Larger exhibitions • Trade shows • Shelf rental • Commission arrangements • Consignment • Pop-ups • Collaborative events • Shop placements\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe book actually changes its questions depending on the type of opportunity. For example, the trade-show section recognises that someone walking past may be considering whether their \u003cstrong\u003ebusiness\u003c\/strong\u003e should buy from yours rather than whether they personally want one product. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eIt also deals separately with shop and shelf arrangements, including commission, fees, payment timing, stock responsibility, discounts, reporting, loss or damage and how unsold stock is handled. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThat makes \u003cstrong\u003eMarket Kit\u003c\/strong\u003e slightly misleading in a good way - there's considerably more inside than the name initially suggests.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eStop starting from zero every time you book an event.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eYour first market might involve some educated guessing.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eYour second doesn't have to.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe Kit gives makers ways to record what customers picked up, what they asked about, what sold, what didn't get noticed and what sold out. The stock estimate is explicitly positioned as a starting point rather than a prediction — something that can later be compared with what actually happened. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eOver time, that turns individual events into \u003cstrong\u003ebusiness evidence\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eInstead of:\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp dir=\"auto\"\u003e“I think that Christmas market was pretty good?”\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp dir=\"auto\"\u003eyou start building:\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp dir=\"auto\"\u003e“This kind of event suits my products. This price range moves. This audience buys. This is roughly what I need. This organiser was worth returning to.”\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp dir=\"auto\"\u003eAnd the Kit is specifically built to help makers compare opportunities, notice patterns and use previous results when the rebooking email arrives. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThat is a much stronger reason to buy this than simply \u003cstrong\u003e“organise your next craft fair.”\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch1 dir=\"auto\"\u003eThe Receipt\u003c\/h1\u003e\n\u003cp dir=\"auto\"\u003eAfter an opportunity, \u003cstrong\u003eThe Receipt\u003c\/strong\u003e helps the maker capture what they actually got from it: money taken, costs, products sold, bestsellers, customer questions, enquiries, trade leads, useful contacts, content captured, lessons and whether they'd do it again. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eBecause sometimes the useful outcome isn't only the money taken on the day.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eAnd sometimes an event that \u003cem\u003efelt\u003c\/em\u003e fantastic doesn't look quite as fantastic once the costs are written down.\u003c\/p\u003e\n\u003ch1 dir=\"auto\"\u003eChoose your format\u003c\/h1\u003e\n\u003ch3 dir=\"auto\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003ePRINT AT HOME EDITION\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eFor the maker who wants something practical beside them while they prepare, pack and sell.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003ePrint the whole Maker's Market Kit, keep it in a binder or print the reusable pages you need for each opportunity.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eUse it before you book, while you're preparing, during the event and afterwards when everything is still fresh enough to remember.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eDigital PDF download. No physical product will be posted.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eINTERACTIVE PDF EDITION\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eFor makers who want their market planning and event history with them wherever they go.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eUse the Interactive Edition on a compatible tablet or device while researching an opportunity, preparing stock, travelling to an event or recording what happened afterwards.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eDigital product. No physical product will be posted.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003ePHYSICAL BOOK EDITION\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eFor the maker who wants one place to keep the things Future You will otherwise forget.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eTake it to markets. Keep it beside you while applications are open. Scribble observations during quiet moments. Fill in what happened while your feet still hurt enough to remember it accurately.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eAnd when next year's invitation arrives?\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eOpen the book before opening your wallet.\u003c\/p\u003e\n\u003ch1 dir=\"auto\"\u003eGlobal Edition\u003c\/h1\u003e\n\u003cp dir=\"auto\"\u003eThere are no currency symbols in the Kit; makers use their own currency consistently, while legal, tax and insurance requirements are left to the rules that apply to their particular business, product and location. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eOne Kit. Any number of opportunities. Wherever you sell.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eThe Maker’s Market Kit is undated and designed to be used repeatedly rather than for one particular market season.\u003c\/p\u003e","brand":"Craft Pantry Designs","offers":[{"title":"Print at home","offer_id":55461327274326,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":true},{"title":"Interactive PDF","offer_id":55461327307094,"sku":null,"price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Physical Book","offer_id":55461327339862,"sku":null,"price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1062\/3035\/0166\/files\/5f0426f5-8be0-48d1-85a2-8ec647a02c1f.jpg?v=1790295506","url":"https:\/\/craftpantrydesigns.com\/products\/craft-market-planner-for-makers","provider":"Craft Pantry Designs ","version":"1.0","type":"link"}