{"product_id":"content-playbook-for-makers","title":"The Maker’s Content Playbook","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\n\u003cspan role=\"text\"\u003e\u003cstrong\u003eYou make things for a living. Somehow, you're also expected to know what to post about them.\u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eYou open Instagram. Your mind goes blank.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eYou posted the finished product yesterday. You don't particularly want to point at text, dance for the algorithm or spend another evening wondering what on earth you're supposed to say.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eThe Maker’s Content Playbook is a practical content guide created specifically for craft makers and handmade business owners who are tired of running out of things to post.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eIt helps you find more to say about the business you're already running - your products, your work, your customers, your ideas and all the little moments that usually happen without ever becoming content.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eInstead of another empty content calendar waiting for you to fill it, you'll have somewhere to turn when you're stuck, launching something, preparing for a market, trying to sell, coming back after disappearing or simply thinking:\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003e“I have absolutely nothing to post.”\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eInside you'll find content inspiration for different crafts and real business situations, hook and caption support, monthly ideas, guidance for using AI without losing what makes your business yours, ways to learn from what's working, and quick-reference pages for when you need an idea without turning content into an afternoon's work. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eAnd because this is the \u003cstrong\u003eGlobal Edition\u003c\/strong\u003e, it isn't built around one country's calendar or currency, with both hemispheres considered where seasons matter. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe aim isn't to turn you into a content creator.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eIt's to make talking about what you already make feel a lot less difficult.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eThis might be for you if…\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eYou regularly think, \u003cem\u003e“I have nothing to post.”\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003eYour feed has started looking like the same product photo over and over again.\u003c\/li\u003e\n\u003cli\u003eYou make plenty of things but forget to capture any of it.\u003c\/li\u003e\n\u003cli\u003eWriting captions takes longer than making the actual product.\u003c\/li\u003e\n\u003cli\u003eYou disappear from social media when the business gets busy.\u003c\/li\u003e\n\u003cli\u003eYou want to sell your work without every post sounding like an advert.\u003c\/li\u003e\n\u003cli\u003eYou have hundreds of photos and videos on your phone and somehow still believe you have no content.\u003c\/li\u003e\n\u003cli\u003eYou would quite happily never hear the phrase \u003cem\u003e“just be consistent”\u003c\/em\u003e again. 😂\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003eThose situations are exactly the territory the playbook covers, including running out of ideas, markets, launches, periods when sales are quiet, custom work, taking breaks and returning after you've stopped posting. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e \u003cspan class=\"contents\"\u003e\u003c\/span\u003e \u003cspan class=\"contents\"\u003e\u003c\/span\u003e \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"auto\"\u003eChoose your format\u003c\/h2\u003e\n\u003ch3 dir=\"auto\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003ePRINT AT HOME EDITION\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eDownload The Maker’s Content Playbook and print it at home, through a local printer or with your preferred printing service.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eIdeal if you like making notes by hand, want to keep your content ideas beside your workspace, or want the flexibility to reprint working pages when you need them.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eDigital PDF download. No physical product will be posted.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eINTERACTIVE PDF EDITION\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eKeep The Maker’s Content Playbook on your compatible tablet or device, so you've got somewhere to turn when the \u003cem\u003e“what am I supposed to post today?”\u003c\/em\u003e feeling strikes.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eUse it while you're planning content, working in the studio or looking through the things you've already created.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eDigital product. No physical product will be posted.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cem\u003eAs with the Pricing Workbook, I wouldn't advertise clickable tabs, fillable fields or particular app functionality until your interactive version has those exact features.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003ePHYSICAL BOOK EDITION\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eA printed copy of The Maker’s Content Playbook to keep beside your workbench, desk or wherever your business actually happens.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003ePick it up when you're stuck for something to say, preparing to launch, heading to a market, planning the month ahead or wondering how you've made things all week and still have “nothing to post.”\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe book also includes eleven quick-reference pages designed to be kept handy when you need content help quickly. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"auto\"\u003eGlobal Edition\u003c\/h2\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eMade for makers around the world.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe Content Playbook has no fixed currency or country-specific holiday calendar, and both hemispheres are considered where seasonal content matters. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eSo whether your summer happens in July or January, the principle stays the same:\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eYou don't need a more interesting business to have something to say about it.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Craft Pantry Designs","offers":[{"title":"Print at home","offer_id":55461413421398,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":true},{"title":"Interactive PDF","offer_id":55461413454166,"sku":null,"price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Physical Book","offer_id":55461413486934,"sku":null,"price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1062\/3035\/0166\/files\/ChatGPTImageSep23_2026_01_58_48PM.png?v=1790291307","url":"https:\/\/craftpantrydesigns.com\/products\/content-playbook-for-makers","provider":"Craft Pantry Designs ","version":"1.0","type":"link"}