{"product_id":"christmas-business-planner-for-makers","title":"The Maker’s Christmas Playbook","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\n\u003cspan role=\"text\"\u003e\u003cstrong\u003eChristmas should be busy. It shouldn’t feel like an emergency.\u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eEvery year, makers hear the same advice:\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cem\u003eStart preparing for Christmas early.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eBut start \u003cstrong\u003ewhat\u003c\/strong\u003e?\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eHow much stock should you make? Which products are actually worth bringing back? When should you order materials? How much packaging will you need? When should you photograph everything? When should personalised orders close? And at what point do you stop taking orders before Christmas completely takes over your life?\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eThe Maker’s Christmas Playbook is a practical Christmas business planner created for craft makers and handmade business owners who want to prepare for their busiest selling season without making every decision under pressure.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eIt gives you one place to think through the practical side of Christmas - from deciding what you're selling and how much you can realistically make, to costs, materials, markets, photography, your shop, order deadlines, content, Black Friday, fulfilment and finally closing the season properly.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe playbook covers the Christmas journey from looking back and deciding your range through to stock, costs, preparation, selling, fulfilment and reviewing what actually happened afterwards. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e \u003cspan class=\"contents\"\u003e\u003c\/span\u003e \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eIt isn't about having the biggest Christmas collection possible.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eIt isn't about working every available hour in November and December.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eAnd it isn't another person shouting \u003cstrong\u003e“START EARLY!”\u003c\/strong\u003e without telling you what you're supposed to be starting.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eIt is about making calmer decisions before Christmas gets loud.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2 dir=\"auto\"\u003eThis might be for you if…\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eEvery Christmas somehow catches you off guard, even though you knew it was coming.\u003c\/li\u003e\n\u003cli\u003eYou don't know how much Christmas stock to make.\u003c\/li\u003e\n\u003cli\u003eYou buy materials and packaging based more on panic than an actual plan.\u003c\/li\u003e\n\u003cli\u003eYou're never quite sure which products are genuinely worth your time.\u003c\/li\u003e\n\u003cli\u003eYou struggle to work out when personalised or made-to-order products should close.\u003c\/li\u003e\n\u003cli\u003eYour product photos get taken at the last minute because you've been too busy making.\u003c\/li\u003e\n\u003cli\u003eYou say yes to Christmas markets without really knowing whether they're worth the cost.\u003c\/li\u003e\n\u003cli\u003eBlack Friday arrives and you suddenly feel as though you should be offering \u003cem\u003esomething\u003c\/em\u003e.\u003c\/li\u003e\n\u003cli\u003eDecember becomes a blur of orders, packing, messages and \u003cem\u003e“Can you get this here before Christmas?”\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003eYou reach January knowing you learned loads... and then forget all of it before next Christmas.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003eThose aren't hypothetical additions to the sales copy. The playbook specifically works through capacity, product quantities, spending and profitability awareness, materials and packaging, markets, photography, order deadlines, Black Friday, order management and the post-Christmas review. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e \u003cspan class=\"contents\"\u003e\u003c\/span\u003e \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch1 dir=\"auto\"\u003eChoose your format\u003c\/h1\u003e\n\u003ch3 dir=\"auto\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003ePRINT AT HOME EDITION\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eFor the maker who wants Christmas planning spread across the kitchen table with a pen, a cup of tea and absolutely no additional tabs open.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eDownload and print The Maker’s Christmas Playbook at home, through a local printer or using your preferred printing service.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eWork through the whole playbook, keep the pages in a binder or print the pages you want close to hand during the season.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eDigital PDF download. No physical product will be posted.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eINTERACTIVE PDF EDITION\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eTake your Christmas plan with you.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe Interactive Edition is designed for makers who prefer planning digitally, keeping their Christmas business planning alongside the rest of their work on a compatible tablet or device.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eUse it while reviewing products, planning stock, preparing for markets or checking what needs your attention as Christmas gets busier.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eDigital product. No physical product will be posted.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003ePHYSICAL BOOK EDITION\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eA Christmas business playbook you can keep beside you from the first planning session to the final order.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eWrite in it. Cross things out. Change your mind. Keep it beside the workbench when orders start arriving and come back to it after Christmas while you can still remember what actually happened.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe playbook is deliberately designed for approximate, useful answers rather than perfect bookkeeping, and makers are explicitly encouraged to skip sections that don't apply to their businesses. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eAnd at the back are quick-reference resources covering the Christmas period at a glance, market packing, order cut-offs, stock, content and what to do when something goes wrong. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1 dir=\"auto\"\u003eGlobal Edition\u003c\/h1\u003e\n\u003ch3 dir=\"auto\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eOne Christmas Playbook. Wherever you make.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eThe Maker’s Christmas Playbook is designed as a \u003cstrong\u003eGlobal Edition\u003c\/strong\u003e, without fixed currencies, carrier dates or tax rules. Where local information matters, the maker is given space to use the guidance that applies where they sell. \u003cspan class=\"contents\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Craft Pantry Designs","offers":[{"title":"Print at home","offer_id":55461376819542,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":true},{"title":"Interactive PDF","offer_id":55461376852310,"sku":null,"price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1062\/3035\/0166\/files\/ChatGPTImageSep23_2026_04_15_51PM.png?v=1790291779","url":"https:\/\/craftpantrydesigns.com\/products\/christmas-business-planner-for-makers","provider":"Craft Pantry Designs ","version":"1.0","type":"link"}